“SEO vs. GEO” – Tips for search engine optimisation in the age of AI
Search & Find in transition
Publishers who generate their traffic primarily through the search results of major search engines are increasingly confronted with AI-supported search results on Google and Bing (see AI Overviews here), as well as Perplexity AI and the use of AI apps.
The quality of these AI-supported results is sometimes so high that visiting the actual content source becomes unnecessary (‘zero-click’). As a result, sites that impart knowledge, contain news or do not offer products that can be purchased directly on the site in question – i.e. sites that are financed purely through advertising – are experiencing a decline in traffic.
In adult entertainment, things are a little easier, because here the customer can only access the offer on the corresponding website or app. And the art for the publisher is still to lead them there. This is where classic SEO (search engine optimisation) differs from the new GEO (generative engine optimisation).
That’s why VX-CASH has compiled four key topics and a few tips below to help alleviate fears about GEO and take advantage of the new opportunities offered by AI search.
And no, this newsletter was not written by AI, but by VX-CASH 😉
1 – How can I, as an SEO publisher, best rank in AI search results?
The good news first: the SEO basics that have been used up to now can and must also be used for AI search.
- This means that a clear thematic focus with good content – written for people, not machines – and structured content is still the be-all and end-all for success with GEO.
- The technical basis in terms of performance and crawlability & indexability must also be ensured. You often hear people say that ‘AI doesn’t pay attention to .htaccess / robots.txt’ etc. – that’s not true!
- However, the use of structured data markups is becoming much more important in AI search.
- Since AI systems ‘understand’ content much better, multimodality, i.e. the use of image or video content with meaningful meta data, is also becoming increasingly important.
- And AI prefers content with depth – so a simple fetish encyclopaedia should contain a detailed subpage for each term rather than just a short list of explanations. Ideally, the content should provide multi-valued answers and anticipate possible follow-up questions.
- Mobile first! With the introduction of AI search, this point has become even more important than it already was. Even if you write and develop on a desktop, check your content with a smartphone – not with emulators.
⚠ Tip:
Self-created comparison/review pages offer a good opportunity. Here you can go into depth and write multi-valued detailed templates for GEO searches.
Supplementing pages with content from the VX-CASH WordPress plugins (here for BeiAnrufSex and VISIT-X) or integrating dynamic advertising material and content from a content API creates multimodality and direct added value for visitors.
The VX-CASH white labels (here for BeiAnrufSex and VISIT-X) also offer the ‘SEO’ menu item in the settings. Here, you can optimise each page accordingly, add text and enhance it with your own image/video content. A detailed FAQ in the footer or explanations of the selected category in a question-and-answer style are also a good idea.
Headlines and descriptions remain a good starting point for AI. These should be written in such a way that the headline and description make sense even when read separately.
2 – Are there usage patterns in AI searches on the part of searchers?
You have probably noticed this yourself: Whereas in the past you used to enter short and concise keyword-based search queries, possibly using Boolean operators, some people’s search behaviour has changed.
- Users enter complete questions into the search engine prompt.
- Often followed by a follow-up question, AI search becomes dialogue-heavy.
- Users expect direct answers to their search queries, i.e. the content must provide the necessary depth.
- This means fewer clicks on traditional search results.
⚠ Tip:
More and more users are also using this type of search when browsing for adult content. In particular, thematic focuses such as ‘anonymous…’, ‘reputable…’, ‘how does it work…’, ‘what do I do if…’, or ‘how much does it cost…’ provide good templates for dialogue-heavy question-and-answer scenarios on two levels, which then lead to your own page.
3 – What are the dangers of optimising for AI search results?
Here, too, almost the same criteria apply as for classic SEO. This is because not only AI, but also Google/Bing can ‘read and understand’ texts. This means that Google’s principle of ‘unique, valuable content for people first’ also applies, especially to GEO.
- AI does not want to learn from AI! Using AI-generated texts without having manually adapted and reworded at least 50% of them is a no-go. AI knows which texts it has created and will not usually index them. Google doesn’t like clickbait pages either 😉
- If you do use AI-generated content, do not infringe on any trademarks or copyrights. There are plenty of checking tools that can quickly show you whether the text you are using or the image you have generated already exists in the same or a similar form. An emerging trend can currently be observed: AIs are increasingly referring to external sources in order to relinquish responsibility.
- Create dependencies. This also applies to classic SEO. Do not optimise for AI, check your traffic and do not create a dependency on AI search.
- Failure to monitor your presence in generative search systems – because only those who know what ChatGPT, Geminis AI Mode or Google AI Overviews know about your site can monitor visibility. So pay attention to engagement after AI referrals log files (e.g. perplexity.ai, bingcopilot.com) in your traffic analysis tools and server log files.
- Policy violation (‘Explicit Sexual Content’). Probably the biggest danger for adult publishers: AI also has guidelines – and hardcore pornography usually violates them and, in the worst case, will not be indexed. Writing texts for age groups 15+ to 21- is the best solution here. This does not mean that all ‘hardcore’ pages should be rewritten, as this carries the risk of losing ‘classic’ rankings. But it’s something to keep in mind for future projects. AI search also has the Berliner List stored in its neural network. This list can be a good starting point for avoiding extremely critical terms in the relevant context.
⚠ Tip:
As an adult publisher, use erotic language, but definitely not pornographic language. The AI knows what your texts are about, but does not display them if AI-internal adult filters (‘Explicit Sexual Content’) are used.
4 – Authority & trustworthiness
The positive ranking of pages by a search engine/AI can actually be increased by observing ‘authority and compliance’.
- For erotic offerings, these include AVS and youth protection labels. These are always available from VX-CASH merchants. With the entry into force of the DSA (Digital Service Act), this point is being given more and more attention in indexing.
- Compliance with data protection guidelines (GDPR says hello) regarding cookie banners, a proper imprint, and GDPR-compliant tracking has also become extremely important.
- DMCA requests and takedowns should be avoided at all costs, as they damage the credibility of an offer. So check the copyright of the images/videos used and, if necessary, name the licensor in the imprint and/or footer.
⚠ Tip:
Simply show the AI that you are trustworthy and work in compliance with the law.
Final word
If you follow these tips, there is a good chance that, in addition to a good ranking, you will also appear as a source in AI responses in classic SEO results.
VX-CASH wishes you every success with GEO.
